After an unsuccessful rebrand, how do you inspire a vast workforce to see this one as any different?

This internal presentation had a lot of work to do. It wasn’t as simple as launching the new brand identity, showing off the gorgeous illustrations and hoping inspiration took hold. There was history here.

This team had heard this tune before. They’d seen a rebrand rise and fall in a short space of time. They needed to know that the mistakes of the past had been addressed, and that their voices had been heard this time.

This deck had to be just as humble as it was braggadocios. Just as reasoned as inspiring. And it had to align every person in a shared belief that the organisation was moving in the right direction. Easy.