Tell your presentation stories better.
AUTHOR: Lolly
get to the point
How to edit your presentations so that your audience will actually care.
Writing with ego is the worst mistake you can make. I should know, I do it every day.
What separates me from a lot of the clients that join the Club is I edit sans ego. Drop it at the door, pick it back up on the way out. Basically, I turn the game around at the final buzzer. Incredible really. Fuck off ego, I’m editing.
how to edit your presentations
before you edit your presentation, understand your audience
Do you know those vision boards people make of their dream life that they whack up on the wall to keep them focused? You should make a presentation dream board before you start writing. But instead of your dream life, it’s your audience’s life. It shows you what they want and the challenges in their way.
When you’re writing, editing, designing, practising—have it in your eye line so you can ask yourself:
Is this sentence, this word, this pixel showing them how I can guide them to their ideal future?
If it’s not—fuck it off.
ask the only question that matters when editing pitch decks
If you have neither the pritt stick nor the patience, you could just keep asking yourself:
Why should they care?
But to know why, you need to know them. While the vision board was a lame idea, the concept remains—if you don’t have a picture in your mind of who they are and what they want, any words you put on paper are all about you, honey. And they definitely don’t give a shit about you.
edit your presentation based on your audience research
Do your research. Map out a story from where they are to where they want to be, with you as the silent and supportive life raft.
stop being so precious with your presentation content
Be ruthless. If you’re on the fence about whether a message should stay or go, it should go. Death by PowerPoint? Not in your presentations. It’ll be over before they know it.
And once you think you’ve cut all the fat, do it again. Get even leaner. Scan your story for any hyperbole, overused metaphor, overcomplicated concept, watered-down message. Delete, delete, delete.
focus on your audience. not yourself.
Don’t be so fucking precious. This isn’t about you. It’s about me
or let write club edit your presentations for you
video
Reading is tough. Rest your weary eyes on this moving picture instead.
Warning: Every word you read of this useless fine print is another second off your life. Don't you have other things to do? Saying what you’re supposed to say? Presenting how every boring business person presents? If you don’t claim your story you will become a statistic. You have been warned.
© Copyright. All rights reserved.
Website imagery attributions: https://www.vecteezy.com/members/imajin-noasking / https://www.vecteezy.com/members/alwie99d / https://www.vecteezy.com/members/djvstock / https://www.vecteezy.com/members/lolaobruch143875 / href="https://www.vecteezy.com/free-vector/powerpoint-logo">Powerpoint Logo Vectors by Vecteezy
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.