AUTHOR: Lolly
how to tell compelling presentation stories
Create urgency to buy without being a dick.
THERE ARE LOADS OF WAYS YOU CAN CREATE A LITTLE URGENCY IN THE SALES PIPELINE.
THREATS. INTIMIDATION. STALKING. BEING REALLY FUCKING ANNOYING.
But if you’re not keen on the idea of prison or generally making enemies, here’s another one.
STORYTELLING.
Hit them right where it hurts. Start with a problem that your audience can’t ignore. Urgency starts with relevance. You need to bring to the fore something they’ve been burying real deep. Our hero is facing a crisis, and the whole movie (of their life) relies on them springing into action right fucking now.
When you start your presentation, don’t be afraid to disrupt your audience’s comfort zone. Ask the hard questions, present shocking facts, or expose a problem that they’ve been ignoring for too long.
keep the pace to heighten urgency and anticipation.
build trust with empathy and success stories.
Telling great stories isn’t just about the words you use—it’s about the delivery too. Keeping a quick pace in your story—or even speeding up subtly as you move through—can raise your audience’s heart rate a little, in line with the impending doom of the messaging. Then, when you’ve resolved all their problems, you can calm it down again.
Back it up, back it up. Scaring people into submission will work on occasion. But we want to build trust, not fear. Stories of how you’ve helped other people in similar situations—and all the benefits they’re still experiencing—will help with this. Tell these stories with empathy. We’d hate for you to miss out.
show them instant relief and a better future.
Instant pain relief. The antidote to impending doom? Well, you—duh. But you need to make the resolution seem instant. After you’ve panicked the living fuck out of them, you don’t want them to be so overwhelmed they shut down and start rocking in a corner.
You want to show them that the better way forward is also the easier one.
Imagine waking up tomorrow to a world where this problem is gone. We have the power to make that happen. Just say the word.
end with a clear call to action.
Make the call. The call to action that is. Don’t let the end of your story fall flat. Tell them, in no uncertain terms, what they need to do to make all the pain go away.
What you need to do is book your consultation.
Look, clear as day.