MID JANUARY IS WHEN YOUR DREAM CLIENTS WILL BE GETTING SERIOUS ABOUT THEIR 2027 GOALS.
When they land on your website, you have 3 seconds to give them a reason to stick around.
Be honest. Do those very first words they land their eyeballs on make them instantly obsessed with your business? Is the headline saying exactly the right thing to get dream brands to beat down your door with fists full of cash?
No? Let's fix that.
Get your copy clear and chock-full of personality before Christmas, so the brands you've always dreamed of working with will wonder why they waited this long to get you in their corner.
There's something about mid Jan that makes it the sweet spot for getting on with those really juicy work goals.
The turkey hangover has finally subsided. The first-day doom has softened to a dull despair. People in offices all around the world are realising they're already two weeks in and they've achieved absolutely nothing. The kettle goes on, the laptops come out and your dream clients start searching for a business just like yours to help them secure that promotion, that corner office or just that priceless look on Alan's face when they smash his sales record in Q1.
The kind of attention you'd usually have to spend big advertising bucks on will be coming your way for free. But if your website copy is unclear, ordinary and uninspiring, you'll be repelling potential customers away instantly.
WHAT IS AN AUDACITY AUDIT?
Tell me which page of your website potential customers land on.
I’ll rip it to shreds. With love.
Here's what you'll get for just £200 - that's half the price an Audacity Audit costs the rest of the year*:
- A recorded walkthrough of what’s working, what isn’t and why
- Your three biggest fixes, ranked, so you know where to start
- A rewritten headline and subheading, ready to copy and paste
- Delivered within 2 working days of hitting book
Anything forgettable, uninspiring, ordinary - all the things your business is not - will be on trial and, believe me, I am not a lenient judge.
In its place, I'll give you some ideas as to how you can be more audacious. This doesn't mean overselling or false advertising. It doesn't mean be flashy or loud or anything that doesn't feel like your brand.
What it does mean is clearly communicating the challenges you solve and the transformation people can expect when they work with you. It means being unapologetic about what makes you different and why there's no business out there that can do it like you.
I'll look at your messaging through the eyes of your dream clients. Think about what they really want and what they need to hear to believe that you will help them get it.
And call me the Strepsils of the writing world because you won’t lose your voice.
*Don't thank me, thank Santa
WITH A BIT MORE AUDACITY, YOUR HOME PAGE WILL:
- Speak your audience's language - but in words that sound just like you
- Clearly communicate why the hell they should care
- Stir action, not just admiration
- Make the most of the mid January restart
- Be a damn delight to read
here's the only bit of bad news.
So that your dream customers can lay their eyes on your compelling copy during that mid-January sweet spot, you're going to have to get started this side of Christmas.
Luckily for you, I'll do most the heavy lifting. You just need to say the word.
WHY TRUST ME?
I’m Lolly, Founder of Write Club. And possibly the most audacious person in the world.
For over a decade, I’ve helped the world’s best brands take all the boring facts about their business and create messaging that their ideal audiences actually give a f...ew grand about. Something they connect with. Something - dare I say it - they enjoy. Gasp.
And I don't even have a degree. I didn't have any experience before I started working with the biggest names in all the games. I just knew what I was good at. I knew businesses needed it. And I knew how to make them know they needed it. The audacity.
I’d rather rip my own eyeballs out than let you throw meaningless metrics and dead-eyed jargon out into the world, hoping it'll make you look 'professional'. Whatever that means.
I'd rather stick my head in a bag of eels than read another business' website that says nothing - and says it in a really boring way.
And I'd rather tell you - no messin' about - where you're going wrong with your copy because then you can take this special thing you've built and get more people on board, change more lives, make a bigger impact and turn your brilliant business into the brand you imagine it is when you're sitting in traffic, with nothing to distract your brain but those big dreams.
Still not sure?
Cue the work example montage.
