'EUROPEAN METAL RECYCLING' IS NO MORE.
FULL REBRAND PROJECT EXAMPLE
Actually, it hadn't made sense for a long time.
This global business had outgrown its name and its identity. It was playing too small, too apologetic, while its people were battling grit and grime to do the hard work of putting materials back to work, obsessing over the last 1% of materials that should recycle but don't yet.
Everything must recycle is a rallying cry that
does every one of their 4,000 colleagues
around the world proud.
everything must recycle. even this brand.
From changing the name to going bold with the brand personality, from building out comprehensive guidelines to executing a multi-layered launch campaign, from communicating the change across 4,000 global colleagues and disparate customer groups to having a hell of a lot of fun with trucks and signs and merch, we recycled this brand into something that stands out in the wash of green and shows the world who EMR really is.
And get your hands on the ultimate kickstart:
free presentation audit
Take our free advice - personalised to your pitch deck - then throw us out if you want. But we bet you £10 you won’t.
Once you’re in the club, you’re in for life, because what’s not to like about:
Presentation tips any idiot can implement
Being called out on your boring business bullshit
- then being told how to not be bullshit anymore
Stupid jokes
Really good emails you don’t have to reply to? Sign. Me. Up.